An effective marketing strategy is at the heart of any successful mobile parking program launch. With the right marketing playbook, you’ll be able to improve compliance, drive app utilization, and create a better customer experience. With the launch of our new, free e-book, Powerful Strategies for Marketing Your Parking Program, we draw on years of real-world experience to give you practical, actionable guidance to ensure your mobile parking program is a success.
Here are just a few of the topics we cover to help give your marketing a boost:
The Latest Trends and Consumer Behaviors
To simply say that mobile payment is the future misses a few important points. Why are people choosing to (or choosing not to) pay on an app? Will people keep using an app to pay for parking after they use it the first time? With a deeper understanding of consistent trends and customer preferences, you’ll be in a better position to develop a marketing strategy that works for you.
The Power of Signage
Almost 75% of ParkMobile users learned about the app thanks to street-level signage. However, signage can also be a big factor behind compliance issues if it’s confusing or out of date. We give you best practices on effective design, best location placement, auditing checklists, and other tips to cut down on confusion and raise awareness. Improved signage can help boost adoption by up to 74%, so make sure you’re getting the most out of yours!
Leveraging Local Media
The local press can be a huge help for spreading the word about your new or expanding mobile parking program. It also gives you a chance to engage with concerns and issues publicly. Based on real-world examples, we break down the best ways to interact with local media, tips for press releases, how to deal with bad press, and more.
Boosting the Reach of Advertising and Promotions
Signage is important, but there are many advertising tools at your fingertips that you might not be aware of. Get an insight into the wide variety of promotional tools at your disposal, along with ways to design promotions that work.
Solidifying Your Digital Presence
Websites are important, but showing up in Google searches is even more crucial. Creating an optimized website full of relevant information is vital to staying at the top of search results. We offer advice on how to create a user-friendly website, educational materials, effective CTAs, and other ways to make it as easy as possible for people to find what they need.
Ways of Interacting Face-To-Face
Connecting directly with users on the ground can really get things moving when launching a mobile parking app. It can go a long way to elevate you from just a parking provider to a helpful local presence that people love. Learn about the various ways you can leverage street teams, testimonials, your offices, and more to give your mobile parking program a friendly human face.
Keeping Active Users Engaged
Just because someone knows about a mobile parking app, or even uses it, isn’t a guarantee for increased adoption or engagement. We give an overview of some of the best methods to give users a more personalized experience, including in-app messaging, emails, promotions, geo-fencing notifications, and more.
Social Media Tips
Social media is an increasingly important channel to promote your parking program and keep people in the know about updates and changes. It’s also an important way to start a dialogue with users. The world of social media is complex, but we give you a few key places to start and some tips for making the most of it.
To get a more detailed picture of how you can boost your marketing strategy, sign up for our free e-book, Powerful Strategies for Marketing Your Parking Program, today.